5 Reasons All Content Creators Should Use LinkedIn
“I’d like to add you to my professional network on LinkedIn.”
You've probably seen the generic, empty "greeting" that automatically populates when a LinkedIn connection request is sent. I made fun of it for years.
I still do.
I started half-heartedly using LinkedIn for the first time when I graduated from Virginia Commonwealth University in 2013 and started to (semi-desperately) search for a job that would allow me to permanently move out of my parents' house and closer to DC. I updated my resume, obsessed over the details of my profile, sent a lot of connection requests, and clicked my heels together three times with the hope that a salaried job with healthcare would magically appear in my inbox.
It took me about five months to get a full time job that enabled me to make that move into my own apartment. As soon as I got hired, I let my LinkedIn account go dormant with the exception of logging back in to make occasional profile updates because my parents, and other people who are generally more responsible than I was in my young twenties, told me that it was a "good thing to do.
Up until about six months ago, LinkedIn was a joke of a "social" media platform in my eyes. It seemed like a platform better suited for my some guy who is recruiting people for a multilevel marketing scheme, or an aggressive Wolf Of Wall Street-influenced salesman who smokes a pack a day and makes cold calls nonstop. I've been self-employed for almost two years, and don't anticipate actively seeking a job again at any point in the near future. I didn't see any reason to engage on a platform that didn't cater primarily to me as a creative or a guy just under 30.
I'm a social media coach and social media influencer by nature, so eventually I started to do more thorough research on the platform and its benefits. At the very least, I wanted to be as well versed as possible in the ins and outs of the platform so that I could help my clients to navigate it effectively. Every social media platform has its own rules, demographics, and benefits. As I learned more about the possibilities of LinkedIn and how it could help me as an entrepreneur and content creator, I found myself drawn to incorporating it into my daily routine. Months later, I'm still going strong.
Why? Because I realized that it was a missing element in my social strategy with tangible long term benefits that I simply couldn't pass up on.
I've broken down five reasons that I believe every content creator should be using LinkedIn as part of their social media strategy. Read 'em below.
1. LinkedIn users have a higher median income than average social media users.
If you want to get paid, you have to go where the money is. Let's talk numbers. Over 75% of LinkedIn users have an income of over $50,000. 41% of all millionaires use LinkedIn. Being in the right rooms is a key to life. In the era of social media, a valuable, unique social media presence can be a gateway to being invited into the rooms you need to be in.
Using LinkedIn gives you the opportunity to connect with, interact with, and build relationships with a lot of successful, high achieving people who might not otherwise be accessible to you at all. If you’re looking to sell your creations, acquire funding for your projects, or get paid for your expertise, it’s important to find ways to reach people who can afford to pay you what you’re worth. Tapping into a network that is statistically shown to contain people with more disposable income than average is a great way to start.
2. You will reach a new audience.
If you’re primarily active on social media platforms such as Instagram, Twitter, and Facebook, LinkedIn offers you a way to interact socially with an untapped market. LinkedIn is a business-focused social networking platform, which sets it apart from virtually every other relevant social media platform. Other platforms have business-minded people, support entrepreneurial hustlers, and connect industry professionals, but LinkedIn is the only platform that is driven by business as opposed to entertainment. Engaging on a platform that is driven by commerce as opposed to entertainment is likely to help you
3. You don’t have to create new content from scratch every day to be successful.
In the same way that you might talk about the same topic with multiple people in different ways, you can talk about similar topics differently on various social media platforms. You don’t have to create new content from scratch for LinkedIn. There will be moments when it’s going to be more beneficial to create content specifically for LinkedIn, but there’s nothing wrong with a social media strategy that puts you in position to repurpose ideas, discussion points, and concepts that originate on other social media networks. Repurposing content from other social platforms is a great way to get your feet wet when diving into a new one. If you're already doing the work, why not repurpose that work to make a splash with an audience you might never otherwise reach?
"Be intentional about venturing outside of spaces that feel familiar so that you can discover new opportunities."
4. LinkedIn’s user base is growing, rapidly.
From 2003 to 2018, LinkedIn’s user base grew from 500,000 to over 500 million. To put things in perspective, that's equivalent to growing from just over the current population of Sacramento, California to a bit less than 1.5 times the population of the entire United States. Even more impressive is what happened from 2011 to 2017 specifically when the professional network grew from 140 million to 500 million, with 250 million of those users remaining active on a monthly basis.
To put LinkedIn’s user base in perspective, as of 2017, Twitter, Instagram, and Facebook had 330 million, 800 million, and 2 billion active monthly users respectively. The platform has grown to rival the biggest social media networks out there, and doesn’t seem to be ready to slow down anytime soon. With consistent growth comes increased opportunity. Establishing your niche today will put you in position to benefit exponentially down the road as more of your peers continue to find their way onto the platform.
5. Less competition in your niche.
It might feel like “nobody uses LinkedIn” because no one in your circle spends time there, but that doesn't mean that the platform is a ghost town. The lack of familiarity doesn’t necessarily equate to lack of opportunity. In fact, being among the first in your peer group or circle of friends to consistently engage on the platform could allow you to be more impactful. Be intentional about venturing outside of familiar spaces that so that you can discover new opportunities. You have to learn the rules when you enter into new spaces, but taking time to learn them thoroughly, observe best practices, and find your lane will pay dividends.
I WROTE YOU A 33-PAGE E-BOOK THAT WILL TELL YOU A BIT MORE ABOUT ME + HELP YOU TO ACHIEVE SOCIAL MEDIA SUCCESS ON YOUR OWN TERMS.
THE BOOK INCLUDES...
1. My personal story of overcoming stagnation and breaking rules en route to finding my own path to success as a social entrepreneur and cultural curator.
2. Five tenets of a mentality that will engineer long term social media success without sacrificing individuality.
3. Six bonus worksheets that will allow you to act immediately on the principles that are outlined as you refine your current strategy.
4. Five business affirmations that will equip you to push past doubts and win on your own terms.
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