No More Excuses: read this before hiring a social media coach
An inconvenient truth: a lot of people who want a social media coach haven’t done enough work on their own to merit financially investing in outside assistance. You should not pay me to do things that you can do yourself.
I don’t want your money.
Seriously. If you're paying me to tell you things that you already know, or to solve problems that you could have hit google to fix, our interactions aren't doing anyone any favors.
I've helped dozens of entrepreneurs, business owners, and creatives to build successful, individualized social media strategies. Below, you'll find some of the most common excuses I hear from clients who have yet to see the social media growth that they want. You don't need me to resolve these issues. Let's get into it.
“I’m just tired of social media in general.”
Are you tired of social media, or are you tired of seeing the same content from the people you’ve chosen to follow on social media? We’re all growing, changing, and shifting. It’s a constant. Sometimes we grow apart. Our interests diverge. Our focuses conflict. This is not a bad thing. It’s natural. It’s expected. The problem is, a lot of us have chosen to adopt the mindset that unfollowing or “unsubscribing” is inherently shady.
Many of us choose to stay attached to people who we no longer have anything in common with to avoid feeling guilty about the social implications of separating ourselves from people we don’t relate to. The thing is, we're not doing anybody favors by continuing to digest content that we don't care about. If the content is not going to resonate with you, why continue to give it real estate on your timeline? If you're tired of the content you see, find some new people to follow and let go of what no longer holds your interest.
"Are you tired of social media, or are you tired of seeing the same content from the people you’ve chosen to follow on social media?"
“I don’t have time for social media.”
No one has “spare” time. We choose to make time for things that matter to us. We’re all balancing busy schedules. It’s the nature of the world we live in. Whether we make choices consciously or subconsciously, we are constantly making decisions about what to do with the little time that we do have. We bear the responsibility for developing efficient, effective processes that will allow us to use our time to achieve our goals.
If you want to achieve something specific on social media, then you have to find a plan that works for you, given the skillset, schedule, resources, and talents that you possess. Are you creating unique, valuable content or are you focused on keeping up with the times? Are you charting your own course or trying to be the next best version of someone you look up to? If you say you don’t have time for social media, what you really might be saying is that you have yet to find an effective social media process that works within the constraints of your schedule. That can be changed.
“I don’t know what to do on social media. I just don’t get it.”
No one is born with instinctive understanding of how to craft a powerful twitter thread, find the perfect lighting for an Instagram picture, or edit a YouTube video with Adobe suite. If you’re interested in the platform, you take time to figure out how it works. It might take weeks, even months, to figure out all the ins and outs of a new social media platform. A lot of us get pulled into new platforms because all of our friends are on there. We don’t want to feel left out - which is understandable.
The majority of us understand social media due to social prompts that attract us to particular platforms. We know how to use it to stay in touch with friends and family, get our jokes off, and hop in the DM’s when we’re ready to risk it all. That doesn’t equate to understanding how to use social media for business-related goals. Be patient as you transition from using social media for fun to using social media for specific goals. It took a while for you to understand how to use social media for leisure. It'll take time for you to understand how to use social media for your business.
"Think less about what you want from people, and think more about the specific, unique value that you provide."
“Nobody supports me or my work on social media.”
I say this often. I’ll say it again. Social media is SOCIAL, first. If you aren’t engaging with people, establishing deeper connections, and creating interesting content, you’re not going to see much engagement on any social media platform. A lot of business owners, entrepreneurs, and content creators get onto platforms with the assumption that their work is too great to be ignored. They think that they can just share their work and be catapulted into superstardom or profitability. They’re wrong.
Jumping onto social media with a self-centered mentality is going to severely limit your ability to build any sort of business, following, or community. Think less about what you want from people, and think more about the specific, unique value that you provide. What value would a complete stranger get from your social media presence and your work? If you can’t answer that question, it’s time to do some more digging. If you rarely support other people’s creative work but want people to support yours, reconsider. Give off the vibes that you want to receive. Keep that same energy.
“There’s so much negativity on social media. I should probably just stay away.”
Social media is educational, uplifting, and inspirational at its best. It can be cruel, negative, and downright dangerous at its worst. Mob mentality is a real thing. Some people choose to take out their frustrations on people they only interact with over the internet. Others choose to make private conflicts into public spectacles. It’s unfortunate.
I will never try to tell anyone that they’re responsible for the negative energy that they receive from others. I will assert that the way we treat people comes with consequences, for better or for worse. Control the things that you can. Check yourself, first. What kind of energy are you putting out? What kind of people are you choosing to follow and engage with? What types of comments are you choosing to respond to? Whatever you choose to feed is going to grow.
I WROTE YOU A 33-PAGE E-BOOK THAT WILL TELL YOU A BIT MORE ABOUT ME + HELP YOU TO ACHIEVE SOCIAL MEDIA SUCCESS ON YOUR OWN TERMS.
THE BOOK INCLUDES...
1. My personal story of overcoming stagnation and breaking rules en route to finding my own path to success as a social entrepreneur and cultural curator.
2. Five tenets of a mentality that will engineer long term social media success without sacrificing individuality.
3. Six bonus worksheets that will allow you to act immediately on the principles that are outlined as you refine your current strategy.
4. Five business affirmations that will equip you to push past doubts and win on your own terms.